Our Approach

We exist to help our clients advance their cause through grassroots and social media advocacy, as we make a stand together for the rights of all individuals: the pre-born, those who are denied basic freedoms and liberties, victims of domestic violence and sex-trafficking, abortion clinic workers trying to transition out of the industry and families who suffer from the injustice of poverty and inaccessibility to education.

We believe that tactics, not principles, must change, and this is exactly our approach: to develop new, creative grassroots tactics for our clients. Our clients are invaluable, and we’re devoted to them and the principles they represent. They are why we serve.

 
 

 

DIGITAL STRATEGY
& OPTIMIZATION

SOCIAL MEDIA STRATEGY
E-MARKETING MANAGEMENT
GRASSROOTS MARKETING
USER TESTING
KEYWORD & SEO RESEARCH
FUNDRAISING

 

 

BRAND & COMMUNICATION

VISUAL IDENTITY & LOGOS
COMMUNICATIONS PLAN
COPY & SCRIPT WRITING
PUBLIC RELATIONS
VIDEO PRODUCTION


 

WEB DESIGN

GRAPHICS & ILLUSTRATION
INTERFACE DESIGN
WEBSITE DESIGN

 

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OUR TEAM

 
 
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Annie Celotto | Founder & Principal

Annie is the Founder and Principal of Alice Paul Group, but she prefers to be called 'Aunt' by her precious nieces. Annie started Alice Paul Group, because like Alice Paul, Annie believes that principles never change, but tactics must in order to effect change. Unlike Alice Paul, though, Annie does not consider herself a sports enthusiast... well, except for the occasional game of tennis. But like Alice Paul, Annie believes that it takes a concerted effort by a group of people - grassroots - in order to change the world. After over 10 years of campaign organizing, fundraising and developing targeted political messaging, Annie decided to take those skills and lend them to non-profits. And although she takes her work very seriously, she does not take herself very seriously. Like her life-long hero, Saint Mother Teresa, she thinks that simple acts - making someone smile or laugh - make the profoundest impact on an individual's life, which is why she believes in utilizing new media to do just that. Annie would live in her local Eucharistic Adoration chapel if she knew she could get away with it. And at the same time, she prefers gin and scotch to normal "girly" beverages. Annie believes that there is nothing more important than seeing the dignity in every person and she is humbled that she gets to wake up every day and help the world to see that dignity through the client work that APG does. She is grateful. 


Kelly Galeano | Creative Director

Kelly is APG's bilingual Creative Director, but all that simply means is that she is the glue that holds it all together at APG. Although Kelly has quite the resume in working for brands like Kimberly Clark, McCormick, and Unilever, Kelly is one of the most humble, graceful people whom you will ever meet.  When asked to share "quirky" or "funny" things about herself, Kelly said "uhhh... this is hard. I don't know. I think I can be funny, in like a shy-nerdy way. I like to bake." But it is not Kelly's incredible resume, nerdiness, or serious baking skills that motivate her. Rather, she is motivated by changing the world through the work that she does through graphic design. She believes that each piece she designs gives our clients an even greater voice to advance human dignity. Kelly agrees with Alice Paul on almost everything except for Alice's belief that "food is not important to me." Kelly enjoys cooking and baking for others and always has room for dessert. Her husband, agrees. Kelly welcomes the chance to help you to change our world through visual communication. 

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Male Cuellar | Senior Graphic Designer

Male is APG's bilingual Senior Designer and Website Developer. If there are three things to describe Male, it would be: sushi lover, gamer, animation enthusiast. Not necessarily in that order, though "sushi lover" would probably lead the rest. Male has done extensive work to preserve wildlife and animal life, most recently a sea turtle conservation project. Making sure that our furry friends and all of God's creatures are cared for is a passion of hers, which she will tell you about as she takes care of her dog, Napoleon. She believes that creativity can ignite a spark for action in people. And through serving our clients at APG, she loves getting to do just that. And although she has tremendous passion that drives her to change the world through art, it is also that same passion that enables her to see the world through a lighthearted lens, as she is a master in the art of dad jokes. As an avid traveler, Male considers herself a world citizen. And as a world citizen, she feels it's her duty to change the world for good as best she can... she invites you to come join her... but she hopes you like sushi and coffee bars!


Laura Ricketts | Client Coordinator

Laura joined the Alice Paul Group team in 2016. A long-time student of the personalistic norm, Laura believes that the dignity of the human person is paramount and wants to do her part in promoting a culture of life. She has aspirations of becoming a crazy cat lady and is on her way towards achieving her goal with four cats at home who compete with her four children for her attention. She subsists on a diet of bacon and coffee and can be found playing with yarn, looking at cat pictures or reading about her hero, Saint Pope John Paul II, when she is not working, of course. She says that her husband is a wonderful and patient man and she hopes to one day persuade him that four cats simply isn’t enough if they are going to achieve world peace by posting cat memes on Instagram. She loves working with the APG Team; our clients are truly changing the world. Laura’s role is to work on client relations and writing and she is as hard-working as she is graceful. She can often be found giving the following advice to our team, “What Would JP do in this situation?”

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We are so grateful for the work of the Alice Paul Group. The APG team is incredibly hard working, very creative, easy to work with, and as an added bonus, are even philosophically aligned with with the work of our organization.
— JEANNE MANCINI, PRESIDENT OF THE MARCH FOR LIFE

We were drawn to Alice Paul Group’s attractive and fresh designs, the heart of the staff members, and most of all the shared mission of promoting truth in love!
— Heather Gardner, Executive Director, Central TX Coalition for Life
When you hire Alice Paul Group, you don’t hire a person, you get a department.
— SERRIN FOSTER, PRESIDENT OF FEMINISTS FOR LIFE

Alice Paul Group is one of the best partners we have ever worked with in the eight years since our founding. Simply put, they “get it!” The entire team is quick to respond and works seamlessly with our leadership. We have grown by leaps and bounds with APG as our full-service communications partner. We highly recommend APG!
— The Middle Resolution

Alice Paul Group is the definition of professionalism. We highly recommend them.
— Leah Jacobson, Founder and President of The Guiding Star Project
We are very happy with the work that Alice Paul Group did for us. They were wonderful to work with and really went above and beyond. It was so nice to work with people who really care about the cause above all else. We love the final product and cannot say enough good things about this group!
— LAURA KLASSEN, GENERAL DIRECTOR, CHOICE 4 2

Truckers Against Trafficking is thrilled to be working with the Alice Paul Group. They are hard-working, professional and talented, and their work is helping to move our mission forward.
— Kendis Paris, Founder and President of Truckers Against Trafficking
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